HoneyLuv opens a new chapter for 4 THA LUV with ‘Good Measure’

HoneyLuv has put a release catalogue behind 4 THA LUV, the project she first introduced around her Miami Music Week party in 2024. Its new phase combines a record label with events, content, mentorship and artist development, and begins with “Good Measure (I Like It)”, a house single featuring Gavin Turek and Cor.Ece.

The distinction is useful because 4 THA LUV already had a public identity before this release. HoneyLuv used the name for parties and discussed plans for an imprint two years ago. “Good Measure” is the point where that idea becomes an active label catalogue: the track arrived on 25 September with 4 Tha Luv listed as the label across digital stores.

A first release built around voices and piano-led house

At 127 BPM in its extended version, “Good Measure” stays close to the direct end of HoneyLuv’s house production. Piano chords, a rounded bassline and clipped percussion give the two vocalists room to trade sections without turning the record into a conventional verse-chorus pop structure. Gavin Turek takes the opening lead before Cor.Ece moves forward in the second half.

HoneyLuv says she made the track two years before its release. That timeline overlaps with the first public appearance of 4 THA LUV, when she brought the party to Miami with Dennis Ferrer, Kitty Amor, Mason Collective and Will Clarke. The project therefore arrives as a continuation of an idea she has been testing through events rather than a name created solely for a new single.

Music, events and mentorship under one platform

The expanded 4 THA LUV is being presented as a home for music, events, content and mentorship, with an emphasis on opportunities for Black, female and LGBTQ+ talent in dance music. Those aims echo HoneyLuv’s earlier description of the project, where the history of house and the communities that built it were central to the label concept.

The launch also lands during a busy 2026 release run. HoneyLuv has worked with Muni Long, joined TSHA and Ellie Maxwell on “I Need U”, remixed 112’s “Dance With Me” and appeared alongside Marshall Jefferson and Rhys From The Sticks on “High In Ibiza”. That spread makes an owned label useful for material that she wants to shape outside the schedules and identities of other imprints.

No wider release schedule or first roster of signed artists has been announced yet. For now, “Good Measure” is the first concrete entry in the 4 THA LUV catalogue and the clearest indication of how HoneyLuv intends to connect the label side of the project with the community and event work already attached to the name.